Vliv event marketingových aktivit na image značky

• Main Author: Kurečková, Kristýna (Dissertant)
• Other Authors: Štarchoň, Peter (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2019
• Subjects: event marketing; event; event marketingová strategie; image značky; Apetit; event marketing strategy; brand image; bakalářská práce
• Physical Description: 68 s. (109 587 znaků)