Kreativita a efektivita na soutěžích reklamní tvorby

• Main Author: Jurasová, Nikola (Dissertant)
• Other Authors: Juříková, Martina (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2019
• Subjects: Reklama; kreativita; efektivita; soutěž; Effie Awards Czech Republic; Art Directors Club Creative Awards; Zlatá pecka; Cannes Lions; reklamní agentura; zadavatel; kampaň; Advertising; creativity; effectiveness; contest; advertising agency; client; campaign; bakalářská práce
• Physical Description: 78 s. (123 600 znaků) + 4 s.