Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

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Bibliographic Details
Main Author: Nguyen, Xuan Thanh (Dissertant)
Other Authors: Tučková, Zuzana (Thesis advisor)
Format: Manuscript
Language: English
Published: 2019
Subjects:
Digital marketing
tourism
market access
strategy
digital marketing platforms and tools
Michael Porter's 5 forces
SWOT
quantitative research
qualitative research
planning
sustainable development
handicraft
handicraft villages
traditional villages
diplomová práce
Physical Description: 71 p. (115366 characters)

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LEADER 02069ntm a22005777u 4500
001 zp52842
041 |a eng 
100 1 |a Nguyen, Xuan Thanh  |4 dis 
245 1 0 |a Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place 
246 |a Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place 
260 |c 2019 
300 |a 71 p. (115366 characters) 
500 |a Studijní obor: Business Administration 
500 |a Studijní obor: Business Administration 
500 |a Ústav: Ústav podnikové ekonomiky 
500 |a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky 
500 |a Tomas Bata University in Zlín. Faculty of Management and Economics 
506 |a Bez omezení 
653 |a Digital marketing 
653 |a tourism 
653 |a market access 
653 |a strategy 
653 |a digital marketing platforms and tools 
653 |a Michael Porter's 5 forces 
653 |a SWOT 
653 |a quantitative research 
653 |a qualitative research 
653 |a planning 
653 |a sustainable development 
653 |a handicraft 
653 |a handicraft villages 
653 |a traditional villages 
653 |a Digital marketing 
653 |a tourism 
653 |a market access 
653 |a strategy 
653 |a digital marketing platforms and tools 
653 |a Michael Porter's 5 forces 
653 |a SWOT 
653 |a quantitative research 
653 |a qualitative research 
653 |a planning 
653 |a sustainable development 
653 |a handicraft 
653 |a handicraft villages 
653 |a traditional villages 
655 4 |a diplomová práce 
700 1 |a Tučková, Zuzana  |4 ths 
710 2 |a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky  |4 dgg 
710 2 |a Tomas Bata University in Zlín. Faculty of Management and Economics  |4 dgg 
856 4 0 |u http://hdl.handle.net/10563/45280  |y Plný text v Digitální knihovně UTB 

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