Digital Marketing Application to Enhance Tourism Market Access for Traditional Craft Villages in Selected Place

• Main Author: Nguyen, Xuan Thanh (Dissertant)
• Other Authors: Tučková, Zuzana (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2019
• Subjects: Digital marketing; tourism; market access; strategy; digital marketing platforms and tools; Michael Porter's 5 forces; SWOT; quantitative research; qualitative research; planning; sustainable development; handicraft; handicraft villages; traditional villages; diplomová práce
• Physical Description: 71 p. (115366 characters)
• Item Description: Studijní obor: Business Administration; Studijní obor: Business Administration; Ústav: Ústav podnikové ekonomiky; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení