A Marketing Mix Analysis of a Selected Company

• Main Author: Doležal, Vojtěch (Dissertant)
• Other Authors: Bejtkovský, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2019
• Subjects: benchmarking; marketing; marketingový mix služeb; McKinsey 7S; PESTE analýza; Porterův model pěti sil; STP analýza; SWOT analýza; Benchmarking; Marketing; Marketing Mix of Services; PESTE Analysis; Porter's Five Forces Analysis; STP Analysis; SWOT Analysis; bakalářská práce
• Physical Description: 64 s. (112 222).