Customer Relationship Management: Der Weg zur optimalen Kundenbeziehung

• Main Author: Šrůtek, Jan (Dissertant)
• Other Authors: Simon, Gerhard (Thesis advisor)
• Format: Manuscript
• Language: German
• Published: 2018
• Subjects: Kundenbeziehungsmanagement; Kundenzufriedenheit; CRM-System; Operatives CRM; Analytisches CRM; relationships management; satisfaction of customer; CRM systems; operational CRM; analytical CRM; bakalářská práce
• Physical Description: 56 s. (68 493)