Osobnost jako značka

• Main Author: Vaďura, Lukáš (Dissertant)
• Other Authors: Juříková, Martina (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2017
• Subjects: značka; osobnost; online prostředí; efektivita; branding; archetyp; hodnoty; positioning; marketingové komunikace; propagace; copywriting; brand; personality; online environment; efficiency; archetype; values; marketing communication; promotion; diplomová práce
• Physical Description: 93 s. (121 001)