Vývoj TV product placementu v ČR

• Main Author: Rabenseifner, Tomáš (Dissertant)
• Other Authors: Šula, Tomáš (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2017
• Subjects: product placement; TV product placement; televize; český televizní trh; product placenment v televizním vysílání; Product Placement; TV Product Placement; TV; Czech TV Market; Product Placement in Television Broadcasting; diplomová práce
• Physical Description: 89 s. (119 424 znaků)