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|a eng
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|a Khulal, Pramila
|4 dis
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|a A proposal of introducing Yarsagumba (Ophio-cordyceps sinensis) in the market of Brno, Czech Republic
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|a A Proposal of Introducing Yarsagumba (Ophiocordyceps sinensis) in the Market of Brno, Czech Republic
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|c 2017
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|a 86 s. (131 006 znaků)
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|a Studijní obor: Marketing Communications
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|a Studijní obor: Marketing Communications
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|a Ústav: Ústav marketingových komunikací
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
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| 506 |
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|a Bez omezení
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| 653 |
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|a Housenice čínská
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| 653 |
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|a chování spotřebitele
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| 653 |
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|a dotazník
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| 653 |
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|a strategie propagace
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| 653 |
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|a marketingové nástro-je
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| 653 |
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|a reklama
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| 653 |
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|a segmentace trhu
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| 653 |
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|a Yarsagumba
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| 653 |
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|a Integrated Marketing Communication
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| 653 |
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|a consumer behavior
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| 653 |
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|a questionnaire method
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| 653 |
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|a Promotional strategy
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| 653 |
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|a marketing tools
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| 653 |
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|a advertising
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| 653 |
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|a Market segmentation
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| 655 |
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|a diplomová práce
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| 700 |
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|a Weberová, Dagmar
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|4 dgg
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|u http://hdl.handle.net/10563/41319
|y Plný text v Digitální knihovně UTB
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