An Analysis of the Marketing Communications Mix of the Czech Company Elektro Euro Plus in order to Increase Competitiveness

• Main Author: Janyš, Radim (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: Marketing; marketingový mix; marketingová komunikace; komunikační mix; konkurenceschopnost; business-to-customers; Elektro Euro Plus s.r.o; Marketing Mix; Marketing Communication; Communications Mix; Competitiveness; Business-to-customers; Elektro Euro Plus; bakalářská práce
• Physical Description: 68 s.