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| 001 |
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| 041 |
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|a eng
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| 100 |
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|a Zlámalová, Lucie
|4 dis
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| 245 |
1 |
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|a A Competitiveness Analysis of the Construction and Distribution Company Izolinvest, s.r.o., Focusing on Waterproofing Membranes
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| 246 |
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|a A Competitiveness Analysis of the Construction and Distribution Company Izolinvest, s.r.o., Focusing on Waterproofing Membranes
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| 260 |
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|c 2017
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| 300 |
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|a 77 s. (89 223 znaků)
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| 500 |
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|a Studijní obor: Anglický jazyk pro manažerskou praxi
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| 500 |
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|a Studijní obor: English for Business Administration
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| 500 |
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|a Ústav: Ústav moderních jazyků a literatur
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
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| 506 |
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|a Bez omezení
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| 653 |
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|a konkurence
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| 653 |
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|a konkurenceschopnost
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| 653 |
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|a konkurenční výhoda
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| 653 |
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|a marketingový mix
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| 653 |
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|a mystery shopping
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| 653 |
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|a benchmarking
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| 653 |
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|a SWOT analýza
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| 653 |
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|a IFE a EFE matice
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| 653 |
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|a PEST analýza
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| 653 |
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|a Porterův model pěti konkurenčních sil
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| 653 |
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|a BCG matice
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| 653 |
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|a Competition
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| 653 |
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|a Competitiveness
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| 653 |
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|a Competitive Advantage
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| 653 |
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|a Marketing mix
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| 653 |
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|a Mystery Shopping
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| 653 |
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|a Benchmarking
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| 653 |
|
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|a SWOT Analysis
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| 653 |
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|a IFE & EFE Matrices
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| 653 |
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|a PEST Analysis
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| 653 |
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|a Porter's Model of Five Forces
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| 653 |
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|a BCG Matrix
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Vaněk, Jiří
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/40142
|y Plný text v Digitální knihovně UTB
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