Marketingová strategie značky Euronics

• Main Author: Raclavská, Tereza (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2017
• Subjects: marketingová strategie; marketingová komunikace; komunikační mix; taktika značky; projekt; marketing strategy; marketing communication; communication mix; brand tactic; project; diplomová práce
• Physical Description: 115 s. ( 188 028 znaků)
• Item Description: Studijní obor: Management a marketing, specializace Design management; Studijní obor: Management and Marketing, Specialization: Design Management; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení