A Marketing Communications Mix for a Translation Company

• Main Author: Habrúnová, Barbora (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: marketing; business-to-business; konkurencia; marketingový mix; marketingová komunikácia; benchmarking; PEST analýza; SWOT analýza; competition; marketing mix; marketing communication; PEST analysis; SWOT analysis; bakalářská práce
• Physical Description: 55 s. (66 090 znakov)