Direct marketingové aktivity sklárny Moser

• Main Author: Wollerová, Hana (Dissertant)
• Other Authors: Štarchoň, Peter (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2016
• Subjects: Direct marketing; databáze; integrovaná marketingová komunikace; e-mailing; direct mailing; database; integrated marketing communication; diplomová práce
• Physical Description: 90 s.