Tvorba značky marketingové agentury

• Main Author: Krčil, Lukáš (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2016
• Subjects: marketingové komunikace; značka; produkt; služba; branding; vize; mise; archetyp; hodnoty; segmentace; positioningu; targeting; value proposition canvas; obavy; touhy; potřeby; marketingová agentura; rozhodovací proces; marketing communication; brand; product; service; vision; mission; archetype; values; segmentation; positioning; fears; gains; needs; marketing agency; decision process; diplomová práce
• Physical Description: 102 stran (133 168 znaků)