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|a slo
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|a Buvalová, Henrieta
|4 dis
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|a Efektivita event marketingu AVON Pochod proti rakovine prsníka versus Movember
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|a The Effectiveness of Event Marketing - Avon Walk for Breast Cancer versus Movember
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|c 2016
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|a 91 s. (116 935 znakov)
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|a Studijní obor: Marketingové komunikace
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| 500 |
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|a Studijní obor: Marketing Communications
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| 500 |
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|a Ústav: Ústav marketingových komunikací
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
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| 506 |
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|a Bez omezení
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|a AVON Pochod proti rakovine prsníka
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|a Česká republika
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|a efektivita
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| 653 |
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|a event
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| 653 |
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|a event marketing
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| 653 |
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|a informácie
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| 653 |
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|a komunikácia
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| 653 |
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|a Movember
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|a netradičná forma
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|a povedomie
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|a prevencia
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|a rakovina
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| 653 |
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|a Slovenská republika
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| 653 |
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|a udalosť
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| 653 |
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|a ženy
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| 653 |
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|a AVON Walk against breast cancer
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|a Czech Republic
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| 653 |
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|a effectivity
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| 653 |
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|a event
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| 653 |
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|a event mar-keting
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| 653 |
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|a information
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| 653 |
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|a communication
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|a Movember
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|a unconventional form
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| 653 |
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|a aware-ness
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| 653 |
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|a prevention
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| 653 |
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|a cancer
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| 653 |
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|a Slovak Republic
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| 653 |
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|a happening
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| 653 |
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|a women
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| 655 |
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|a diplomová práce
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| 700 |
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|a Göttlichová, Marcela
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|4 dgg
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|u http://hdl.handle.net/10563/38582
|y Plný text v Digitální knihovně UTB
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