Vztah sponzoringu a image značky

• Main Author: Kleinová, Zuzana (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2016
• Subjects: sponzoring; image; značka; festivaly; Staropramen; marketingový výzkum; marketing kultury; sponsorship; brand; festivals; marketing research; marketing of culture; bakalářská práce
• Physical Description: 72 s. (107 496 znaků)