Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN

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Bibliographic Details
Main Author: Blažková, Pavla (Dissertant)
Other Authors: Reynolds, Paul (Thesis advisor)
Format: Manuscript
Language: English
Published: 2017
Subjects:
sports marketing
sponsorship
merchandising
marketing communication
ice sledge hockey
SHK LAPP ZLIN
research philosophy
data implementation
marketing activities
sponsors
diplomová práce
Physical Description: 71 s.

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041 |a eng 
100 1 |a Blažková, Pavla  |4 dis 
245 1 0 |a Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN 
246 |a Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN 
260 |c 2017 
300 |a 71 s. 
500 |a Studijní obor: Management a marketing 
500 |a Studijní obor: Management and Marketing 
500 |a Ústav: Ústav managementu a marketingu 
500 |a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky 
500 |a Tomas Bata University in Zlín. Faculty of Management and Economics 
506 |a Bez omezení 
653 |a sports marketing 
653 |a sponsorship 
653 |a merchandising 
653 |a marketing communication 
653 |a ice sledge hockey 
653 |a SHK LAPP ZLIN 
653 |a research philosophy 
653 |a data implementation 
653 |a marketing activities 
653 |a sponsors 
653 |a sports marketing 
653 |a sponsorship 
653 |a merchandising 
653 |a marketing communication 
653 |a ice sledge hockey 
653 |a SHK LAPP ZLIN 
653 |a research philosophy 
653 |a data implementation 
653 |a marketing activities 
653 |a sponsors 
655 4 |a diplomová práce 
700 1 |a Reynolds, Paul  |4 ths 
710 2 |a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky  |4 dgg 
710 2 |a Tomas Bata University in Zlín. Faculty of Management and Economics  |4 dgg 
856 4 0 |u http://hdl.handle.net/10563/39457  |y Plný text v Digitální knihovně UTB 

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