Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN

• Main Author: Blažková, Pavla (Dissertant)
• Other Authors: Reynolds, Paul (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: sports marketing; sponsorship; merchandising; marketing communication; ice sledge hockey; SHK LAPP ZLIN; research philosophy; data implementation; marketing activities; sponsors; diplomová práce
• Physical Description: 71 s.
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení