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An Analysis of the Competitiveness of a Selected Czech Company

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Bibliographic Details
Main Author: Kopecká, Gabriela (Dissertant)
Other Authors: Vaněk, Jiří (Thesis advisor)
Format: Manuscript
Language: English
Published: 2016
Subjects:
konkurence
konkurenceschoopnost
analýza konkurence
marketingový mix
PESTLE analýza
SWOT analýza
IFE matice
EFE matice
SPACE matice
competition
competitiveness
competitor analysis
marketing mix
PESTLE analysis
SWOT analysis
IFE matrix
EFE matrix
SPACE matrix
bakalářská práce
Physical Description: 63s. (95.835 znaků)

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