An Analysis of the Competitiveness of a Selected Czech Company

• Main Author: Kopecká, Gabriela (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2016
• Subjects: konkurence; konkurenceschoopnost; analýza konkurence; marketingový mix; PESTLE analýza; SWOT analýza; IFE matice; EFE matice; SPACE matice; competition; competitiveness; competitor analysis; marketing mix; PESTLE analysis; SWOT analysis; IFE matrix; EFE matrix; SPACE matrix; bakalářská práce
• Physical Description: 63s. (95.835 znaků)