An Analysis of the Competitiveness of an Event Agency in the Zlín Region

• Main Author: Čožíková, Andrea (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2016
• Subjects: Konkurenceschopnost; konkurence; marketingový mix; Benchmarking; Porterova analýza pěti konkurenčních sil; PESTLE analýza; IFE a EFE matrix; SWOT analýza; Competitiveness; competition; marketing mix; Porter's five forces analysis; PESTLE analysis; IFE and EFE matrix; SWOT analysis; bakalářská práce
• Physical Description: 69 s. (103 100 znaků)