Efektivita remarketingu v PPC kampaních

• Main Author: Pfauser, Pavel (Dissertant)
• Other Authors: Šula, Tomáš (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2015
• Subjects: online marketing; PPC reklama; remarketing; retargeting; AdWords; Google; Sklik; coo-kies; internetová reklama; PPC; cookies; internet advertising; bakalářská práce
• Physical Description: 65 s. (74 000 znaků)