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zp39118 |
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|a cze
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| 100 |
1 |
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|a Neřád, Jakub
|4 dis
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| 245 |
1 |
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|a Vliv marketingové komunikace na konkurenceschopnost firmy Včelco, s.r.o.
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| 246 |
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|a The Improvement of Marketing Communication and Competitiveness of Včelco, spol. s r.o. Project
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| 260 |
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|c 2016
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| 300 |
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|a 108 (156 849)
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a Marketingová komunikace
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| 653 |
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|a konkurence
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| 653 |
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|a SWOT
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| 653 |
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|a PESTLE analýza
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| 653 |
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|a GE matice
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| 653 |
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|a Marketing communication
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| 653 |
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|a competition
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| 653 |
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|a SWOT
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| 653 |
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|a PESTLE analysis
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| 653 |
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|a GE matrix
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Čada, Jan
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/38590
|y Plný text v Digitální knihovně UTB
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