Návrh projektu guerilla marketingu pro značku Hamé Sweet

• Main Author: Zábojníková, Monika (Dissertant)
• Other Authors: Kozák, Vratislav (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2015
• Subjects: Marketingová komunikace; guerilla marketing; nové trendy; marketingové analýzy; guerillová kampaň; Marketing communication; new trends; marketing analysis; guerilla campaign; diplomová práce
• Physical Description: 98 s. (146 619 znaků)