A Competitor Analysis for an Emerging Café in Zlín, Czech Republic

• Main Author: Bujoková, Pavlína (Dissertant)
• Other Authors: Blažková, Barbora (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2015
• Subjects: konkurence; podnikatelské prostředí; konkurenční výhoda; marketingová strategie; SWOT analýza; marketingový mix; competition; business environment; competitive advantage; marketing strategy; SWOT analysis; marketing mix; bakalářská práce
• Physical Description: 44 s. (61 920 znaků)