Zdokonalenie marketingového mixu hotela Štefánik ****

• Main Author: Zmeková, Adela (Dissertant)
• Other Authors: Boháčová, Zuzana (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2014
• Subjects: marketing služieb; marketingový mix služieb; PEST analýza; SWOT analýza; Marketing services; Marketing Mix of Services; PEST analysis; SWOT analysis; bakalářská práce
• Physical Description: 75 s.