Nové trendy v marketingové komunikaci. Artvertising

• Main Author: Částková, Jana (Dissertant)
• Other Authors: Banyar, Milan (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2014
• Subjects: Artvertising; postmoderní marketing; značka; CRUSH; Generace Y; kultura; postmodern marketing; Generation Y; culture; diplomová práce
• Physical Description: 93 (151 160 znaků)