Implementace utility marketing inovační jednotky do prostředí mezinárodní reklamní agentury Leo Burnett

• Main Author: Pavlečka, Václav (Dissertant)
• Other Authors: Šula, Tomáš (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2014
• Subjects: Utility Marketing; inovace; Corporate Enterpreneurship; joint-ventures; start-up; HumanKind; Farmhouse; Leo Burnett; Innovation; Joint-ventures; Start-up; diplomová práce
• Physical Description: 84, 107 422 characters