Nízkorozpočtová komunikační kampaň

• Main Author: Ježek, Josef (Dissertant)
• Other Authors: Šula, Tomáš (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2014
• Subjects: nízkorozpočtový marketing; guerilla marketing; ambientní marketing; ambush marketing; astroturfing; alternative marketing; buzz marketing; event based marketing; experiential marketing; fúzní marketing; grassroots marketing; mosquito; presence marketing; virální marketing; word-of-mouth marketing; influencer marketing; low-cost marketing; ambient marketing; astroturf-ing; fusion marketing; bakalářská práce
• Physical Description: 60 s. (72 000 znaků)