The Project of Marketing Communication Campaign for RD Winery of RD Group

• Main Author: Nguyen, Thi Ngoc Diep (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2014
• Subjects: integrovaná marketingová komunikace; marketingová strategie; marketingový mix; PESTEL analýza; Porterova analýza; Ansoffova matice; SWOT analýza; IFE analýza; EFE analýza; SPACE matice; CPM; komunikační kampaň; integrate marketing communication; marketing strategies; marketing mix; PESTEL analysis; Porter analysis; Ansoff Matrix; SWOT analysis; IFE analysis; EFE anal-ysis; SPACE matrix; communication campaign; diplomová práce
• Physical Description: 117 pages