The Impact of Brands on Consumer Purchase Behaviour

• Main Author: Evjáková, Hana (Dissertant)
• Other Authors: Papadaki, Šárka (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2014
• Subjects: značka; branding; chování spotřebitele; rozhodovací proces; luxus; kvalita; cena; věrnost; marketing; brand; consumer behavior; decision making process; luxury; quality; price; loyalty; bakalářská práce
• Physical Description: 57 s.