An Innovative Marketing Strategy for the Golden Apple Cinema in Zlín, Czech Republic

• Main Author: Zajíčková, Pavla (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2014
• Subjects: marketingová komunikace; marketingový mix; multikino; SWOT analýza; dotazníkové šetření; hloubkové interview; marketing communication; marketing mix; multiplex; SWOT analysis; questionnaires survey; in-depth interview; bakalářská práce
• Physical Description: 79 s.