Direct marketing jako nástroj one-to-one komunikace

• Main Author: Brokl, Zdeněk (Dissertant)
• Other Authors: Horňák, Pavel (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2013
• Subjects: direct marketing; one-to-one komunikace; komunikační strategie; integrovaný one-to-one marketing; hodnotový management; direct mailing; osobní e-mail; telemarketing; výstavnictví; one-to-one communication; strategy of communication; integrated one-to-one marketing; value management; personal e-mail; exhibition management; diplomová práce
• Physical Description: 87 s. (130 000)