Image Studentské Unie UTB

• Main Author: Kučera, Jakub Jan (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2013
• Subjects: image; positioning; značka; vize; vedení; komunikace; korporátní identita; korporátní kultura; nezisková organizace; studentská organizace; Studentská Unie UTB; brand; vision; leadership; communication; corporate identity; corporate culture; nonprofit organization; student organization; TBU Student Union; bakalářská práce
• Physical Description: 61 s. (78 954 znaků)