The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market

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Bibliographic Details
Main Author: Kartal, Emel (Dissertant)
Other Authors: Hnátek, Milan (Thesis advisor)
Format: Manuscript
Language: English
Published: 2013
Subjects:
Culture
International Marketing
Adaptation
Turkish Culture
Turkish Consumers' Behaviors
diplomová práce
Physical Description: 82 s.

Cover

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001 zp30844
041 |a eng 
100 1 |a Kartal, Emel  |4 dis 
245 1 0 |a The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market 
246 |a The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market 
260 |c 2013 
300 |a 82 s. 
500 |a Studijní obor: Marketing Communications 
500 |a Studijní obor: Marketing Communications 
500 |a Ústav: Ústav marketingových komunikací 
500 |a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací 
500 |a Tomas Bata University in Zlín. Faculty of Multimedia Communications 
506 |a Bez omezení 
653 |a Culture 
653 |a International Marketing 
653 |a Adaptation 
653 |a Turkish Culture 
653 |a Turkish Consumers' Behaviors 
653 |a Culture 
653 |a International Marketing 
653 |a Adaptation 
653 |a Turkish Culture 
653 |a Turkish Consumers' Behaviors 
655 4 |a diplomová práce 
700 1 |a Hnátek, Milan  |4 ths 
710 2 |a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací  |4 dgg 
710 2 |a Tomas Bata University in Zlín. Faculty of Multimedia Communications  |4 dgg 
856 4 0 |u http://hdl.handle.net/10563/23773  |y Plný text v Digitální knihovně UTB 

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