Localized Advertisements by International Companies in Slovakia: A Translatological Study

• Main Author: Kianičková, Daniela (Dissertant)
• Other Authors: Nemčoková, Katarína (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2013
• Subjects: Slogan; Reklama; Copywriter; Translatológia; Adaptácia sloganu; Preklad sloganu; Cieľová skupina; Vplyv reklamy; Advertisement; Translatology; Adaptation of slogan; Translation of slogan; Target group; Impact of Advertising; bakalářská práce
• Physical Description: 46 s. (77272 znaků)