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00000ntm a22000007u 4500 |
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zp29685 |
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|a cze
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| 100 |
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|a Kostíková, Gabriela
|4 dis
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| 245 |
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|a Projekt zefektivnění mystery shoppingu pro bankovní sektor aplikovaný na firmu XYZ, a.s.
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|a Project of Streamlining of Mystery Shopping in the Banking Sector Applied on the Company XYZ, a.s.
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| 260 |
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|c 2013
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| 300 |
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|a 113 s.
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a mystery shopping
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| 653 |
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|a marketingový výzkum
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| 653 |
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|a mystery shopper
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| 653 |
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|a bankovnictví
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| 653 |
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|a prodejní proces
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| 653 |
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|a mystery shopping
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| 653 |
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|a marketing research
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| 653 |
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|a mystery shopper
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| 653 |
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|a banking
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| 653 |
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|a selling process
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| 655 |
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|a diplomová práce
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| 700 |
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|a Vaněk, Jiří
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/23798
|y Plný text v Digitální knihovně UTB
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