Marketingová komunikace cestovní kanceláře Kudrna pro region Zlín

• Main Author: Bačůvka, Pavel (Dissertant)
• Other Authors: Vecheta, Vladimír (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2006
• Subjects: cílové segmenty trhu; internetová komunikace; komunikační proces; marketing cestovního ruchu; marketing služeb; marketingová komunikace; marketingový mix; organizační struktura; osobní prodej; podpora prodeje; produkt; přímý marketing; public relations; reklama; specifika marketingu služeb; trh cestovního ruchu; the target segments of the market; the internet communication; the communication process; the marketing of tourism; the marketing of services; the marketing communication; the marketing mix; the structure of the organization; the personnel selling; the sales promotion; the product; the direct marketing; the public relations; the advertisement; the marketing of services particularity; the market of tourism; bakalářská práce
• Physical Description: 56 stran, 8 stran příloh