Marketing Analysis of a Floorball Club with Focus on its Stakeholders

• Main Author: Řehulka, Jakub (Dissertant)
• Other Authors: Harvey, David (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2012
• Subjects: florbal; sportovní marketing; stakeholdeři; marketingová analýza; analýza stakeholders; PESTEL analýza; floorball; sports marketing; stakeholders; marketing analysis; stakeholder analysis; PESTEL analysis; bakalářská práce
• Physical Description: 78 s. (116 954 znaků)
• Item Description: Studijní obor: Management a ekonomika; Studijní obor: Management and economics; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení