Ochutnávky v supermarketech a hypermarketech jako forma podpory prodeje

• Main Author: Lipovská, Lucie (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2006
• Subjects: ochutnávka; integrovaná marketingová komunikace; sales promotion; event; nákupní chování; customizovaný přístup; loajalita; direct marketing; multisenzorický branding; merchandising; efektivita; diskont; private labels; zadavatel; agentura; tasting; integrated marketing communication; consumer behavior; customized ingress; loyalty; multisensorial branding; efficiency; discount; submitter; agency; bakalářská práce
• Physical Description: 82s.