Televizní sponzoring

• Main Author: Rabenseifnerová, Miroslava (Dissertant)
• Other Authors: Křížek, Zdeněk (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2012
• Subjects: marketingový mix; marketingový komunikační mix; masová komunikace; masová média; sponzoring; podstata sponzoringu; televizní reklama a její formy; televizní sponzoring; regulace a pravidla televizního sponzoringu; možnosti televizního sponzorství; prodej televizního sponzoringu; kreativita; sponzoringové kampaně; marketing mix; marketing communication mix; mass communication; mass media; sponsorship; essence of sponsorship; TV advertising and its forms; television sponsorship; regulations and rules of television sponsorship; possibility of television sponsorship; sale of television sponsorship; creativity; sponsorship campaigns; diplomová práce
• Physical Description: 97 s. (125 371 znaků)