|
|
|
|
| LEADER |
00000ntm a22000007u 4500 |
| 001 |
zp26055 |
| 041 |
|
|
|a cze
|
| 100 |
1 |
|
|a Hanák, Jakub
|4 dis
|
| 245 |
1 |
0 |
|a Event marketing a jeho pozice v komunikačním mixu
|
| 246 |
|
|
|a Event Marketing and Its Position in the Communications Mix
|
| 260 |
|
|
|c 2012
|
| 300 |
|
|
|a 64 s.
|
| 500 |
|
|
|a Studijní obor: Marketingové komunikace
|
| 500 |
|
|
|a Studijní obor: Marketing Communications
|
| 500 |
|
|
|a Ústav: Ústav marketingových komunikací
|
| 500 |
|
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|
| 500 |
|
|
|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|
| 506 |
|
|
|a Bez omezení
|
| 653 |
|
|
|a Event marketing
|
| 653 |
|
|
|a marketingový mix
|
| 653 |
|
|
|a komunikační mix
|
| 653 |
|
|
|a reklama
|
| 653 |
|
|
|a direkt marketing
|
| 653 |
|
|
|a public relations
|
| 653 |
|
|
|a podpora prodeje
|
| 653 |
|
|
|a sponzoring
|
| 653 |
|
|
|a event marketingová strategie
|
| 653 |
|
|
|a SWOT
|
| 653 |
|
|
|a situační analýza
|
| 653 |
|
|
|a Event marketing
|
| 653 |
|
|
|a marketing mix
|
| 653 |
|
|
|a communications mix
|
| 653 |
|
|
|a advertising
|
| 653 |
|
|
|a direct marketing
|
| 653 |
|
|
|a public relations
|
| 653 |
|
|
|a sales promotion
|
| 653 |
|
|
|a sponsorship
|
| 653 |
|
|
|a event marketing strategy
|
| 653 |
|
|
|a SWOT analysis
|
| 653 |
|
|
|a strengths
|
| 653 |
|
|
|a weaknesses
|
| 653 |
|
|
|a opportunities
|
| 653 |
|
|
|a threats
|
| 653 |
|
|
|a situational analysis
|
| 655 |
|
4 |
|a bakalářská práce
|
| 700 |
1 |
|
|a Banyar, Milan
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|4 dgg
|
| 710 |
2 |
|
|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|4 dgg
|
| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/22955
|y Plný text v Digitální knihovně UTB
|
