Vliv sponzoringu na image značky

• Main Author: Churý, Jakub (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2012
• Subjects: podniková identita; image; značka; hodnota značky; sponzoring; sportovní sponzoring; corporate identity; branding; brand equity; sponsorship; sports sponsorship; bakalářská práce
• Physical Description: 86 s.