Staff View: The Project of Austrian Market Penetration by the Slovenian Fashion House Mura with a New Business Orientation and Marketing Strategy

The Project of Austrian Market Penetration by the Slovenian Fashion House Mura with a New Business Orientation and Marketing Strategy

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Bibliographic Details
Main Author:	Simić, Dragan (Dissertant)
Other Authors:	Pilík, Michal (Thesis advisor)
Format:	Manuscript
Language:	English
Published:	2012
Subjects:	móda strategie globalizace značka pronikání na trh fashion strategy globalization brand market penetration diplomová práce
Physical Description:	pg. 128, pg. 5 illust.suppl.


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041			\|a eng
100	1		\|a Simić, Dragan \|4 dis
245	1	0	\|a The Project of Austrian Market Penetration by the Slovenian Fashion House Mura with a New Business Orientation and Marketing Strategy
246			\|a The Project of Austrian Market Penetration by the Slovenian Fashion House Mura with a New Business Orientation and Marketing Strategy
260			\|c 2012
300			\|a pg. 128, pg. 5 illust.suppl.
500			\|a Studijní obor: Management a marketing
500			\|a Studijní obor: Management and Marketing
500			\|a Ústav: Ústav managementu a marketingu
500			\|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
500			\|a Tomas Bata University in Zlín. Faculty of Management and Economics
506			\|a Bez omezení
653			\|a móda
653			\|a strategie
653			\|a globalizace
653			\|a značka
653			\|a pronikání na trh
653			\|a fashion
653			\|a strategy
653			\|a globalization
653			\|a brand
653			\|a market penetration
655		4	\|a diplomová práce
700	1		\|a Pilík, Michal \|4 ths
710	2		\|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky \|4 dgg
710	2		\|a Tomas Bata University in Zlín. Faculty of Management and Economics \|4 dgg
856	4	0	\|u http://hdl.handle.net/10563/19301 \|y Plný text v Digitální knihovně UTB