The Project of Austrian Market Penetration by the Slovenian Fashion House Mura with a New Business Orientation and Marketing Strategy

• Main Author: Simić, Dragan (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2012
• Subjects: móda; strategie; globalizace; značka; pronikání na trh; fashion; strategy; globalization; brand; market penetration; diplomová práce
• Physical Description: pg. 128, pg. 5 illust.suppl.
• Item Description: Studijní obor: Management a marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení