The Project of Austrian Market Penetration by the Slovenian Fashion House Mura with a New Business Orientation and Marketing Strategy

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Bibliographic Details
Main Author Simić, Dragan (Dissertant)
Other Authors Pilík, Michal (Thesis advisor)
Format Manuscript Book
LanguageEnglish
Published 2012
Subjects
móda
strategie
globalizace
značka
pronikání na trh
fashion
strategy
globalization
brand
market penetration
diplomová práce
Online AccessPlný text v Digitální knihovně UTB
Physical Descriptionpg. 128, pg. 5 illust.suppl.

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Item Description:Studijní obor: Management a marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Access:Bez omezení
Physical Description:pg. 128, pg. 5 illust.suppl.

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