The Visual and Lexical Components of Advertising

• Main Author: Lišková, Dana (Dissertant)
• Other Authors: Atcheson, Hana (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2012
• Subjects: reklama; vizuální složka; lexikální složka; reklamní diskurs; jazyk reklamy; rétorika reklamy; role obrazu v reklamě; advertising; visual message; lexical message; discourse of advertising; language of advertising; rhetoric of advertising; role of image in advertising; font; bakalářská práce
• Physical Description: 59 s.