Marketing Communications of the Company Gastrotrs, Ltd.

• Main Author: Rybecká, Eva (Dissertant)
• Other Authors: Svobodová, Dagmar (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2011
• Subjects: marketingová komunikace; komunikační mix; reklama; public relations; podpora prodeje; reklamní kampaň; SWOT analýza; marketing communications; marketing communications mix; advertising; sales promotions; advertising campaign; SWOT analysis; bakalářská práce
• Physical Description: 52 s. (74 330 znaků)