Development project for a new Internet shop

• Main Author: Václavíková, Katarína (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2011
• Subjects: internetový obchod; marketingový plán; marketingová stratégia; marketingový mix; situačná analýza; SLEPT analýza; SWOT analýza; Porterova analýza; Ansoffova matica; STP proces; Internet shop; marketing plan; marketing strategy; marketing mix; situation analysis; SLEPT analysis; SWOT analysis; Porter analysis; Ansoff matrix; STP process; diplomová práce
• Physical Description: 95 s.