Projekt optimalizace systému CRM ve společnosti XY

• Main Author: Holásková, Ladislava (Dissertant)
• Other Authors: Hrazdilová Bočková, Kateřina (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2012
• Subjects: Customer Relationship Management; vztahy se zákazníky; implementace CRM; konkurenceschopnost; segmentace zákazníků; relations with customers; CRM iplementation; competitiveness; segmentation of customers; diplomová práce
• Physical Description: 101 s.